Five reasons why your reels aren’t cutting it and what you can do to boost engagement
Five reasons why your reels aren’t cutting it and what you can do to boost engagement
Are your Reels failing to make a splash? Are you struggling to rack up views and engagement despite your best efforts? You're not alone. Instagram Reels may seem like a familiar playground, but the rules have changed, and what used to work like magic might not be as effective anymore. But fret not, because I'm here to walk you through some expert advice on how to revamp your Reels strategy and start dominating the platform like a pro.
Cracking the Code of Instagram Reels Culture: Instagram Reels isn't just another TikTok clone. Yes it may have taken it’s original inspo from the platform but it’s not 2021 anymore! It’s got its own vibe, its own rhythm, and its own unique culture. While TikTok thrives on the raw, unfiltered charm of everyday life, Instagram Reels is a little more curated and strategic. Think of it like flipping through the glossy pages of a magazine brought to life (think of your content pillars here) To truly shine on Reels, you've got to embrace this curated aesthetic and find ways to make your content pop in the sea of scrolling. You have less than a second to grab the spotlight.
Ditching Outdated Formats: If you're still stuck in the dance-and-point rut or relying on reposted TikToks, it's time to hit the refresh button. These tired old formats just won't cut it anymore and Instagram really, really isn’t keen on the big black borders around your rehashed video. Instead, focus on creating content that grabs attention from the get-go. Whether it's a bold statement splashed across the screen or a visually stunning sequence that stops thumbs mid-scroll, aim to captivate your audience right from the first second. You need a hook.
Quality Is Queen: On Instagram Reels, quality reigns supreme. Say goodbye to blurry, shaky footage and hello to crisp, clear visuals that pop off the screen. Text should be legible and strategically placed to avoid getting lost in the shuffle. Remember, Instagram Reels is all about that curated vibe, so make sure every frame is in tune with your brand image and aesthetic. Make sure your text is clear to read and positioned correctly. Having a polished Reels cover will also elevate your branding on your feed.
Trendspotting Done Right: Trends can be a powerful tool for boosting visibility, but only if you know how to use them effectively. Don't just blindly hop on every bandwagon that rolls by. Instead, find ways to tailor trends to your niche and create content that speaks to your audience. And while trends might reel in the views, it's your original content that will keep followers hooked. Use trends as a springboard to showcase your unique voice and perspective. Instagram in 2024 is all about authenticity and that means being YOU and not cribbing someone else’s vibe that just isn’t you. And remember, use your Reels to sell - if you are lucky enough for your Reel to go viral do you really want that content to be about your cute new kitten which generates no sales or would you rather get a new business enquiry?
Reignite Your Reel Creativity: Is your content just a bit bland and vanilla? Has your creativity run dry, or you simply have no time to pitch up with your tripod and create content? B-roll could be a quick and cost-effective win here. B-roll isn't just filler – it's the secret sauce that adds depth and dimension to your videos, keeping viewers glued to the screen from start to finish. Whether it's a sweeping landscape shot or a behind-the-scenes peek at your creative process, B-roll can elevate your Reels from ordinary to extraordinary.
Mastering Instagram Reels requires a keen understanding of the platform's unique culture, a commitment to quality, and a hefty dose of creativity. By following these tips and incorporating B-roll into your videos, you'll be well on your way to boosting engagement, gaining followers, and making waves on Instagram Reels. So what are you waiting for? It's time to unleash your creativity and start creating Reels that captivate and inspire. If you want to learn more about B-roll click here
While captivating B-roll footage, stunning reels, and eye-catching graphics undoubtedly play crucial roles in grabbing attention on Instagram, they're just pieces of a larger puzzle. Without a well-rounded and comprehensive strategy guiding your every move, you might find yourself lost in the vast sea of social media. It's akin to winking in the dark – sure, it might catch someone's eye momentarily, but without a clear direction, it's unlikely to lead to any meaningful engagement or sales.
Your overall strategy, encompassing everything from content planning and audience targeting to engagement tactics and conversion optimisation, is what will truly propel your business forward on Instagram.
So, while perfecting your visuals is important, never lose sight of the bigger picture: a strategic approach is what will ultimately drive results and help you achieve your business goals.