looking for some 2024 instagram motivation?
Saltburn’s Oliver at his Midsummer Night’s Dream party. Image via Netflix
Firstly we want to wish our readers both new and old a very happy 2024, full of peace, laughter and happy times. And Instagram! Now onto the meaty stuff!
So, are you geared up to conquer Instagram in 2024? We've got a quick guide to steer you through the dynamic world of Instagram marketing. So let’s take a speedy look at the nitty-gritty of mastering Instagram for a stellar 2024.
But first off why Instagram? Well, let’s look at the numbers - Instagram boasts a staggering two billion active monthly users, making it the third most-used social media platform globally. This bustling platform is not just a space for socialising; it's a marketplace where your customers—present and future—spend their time. A whopping 44% of Instagram users shop on the platform weekly, and 62.4% use it to follow or research brands, products, or services before they part with their cash. The potential is enormous (and there is a definite shift to using the tool instead of Google when researching).
Success on Instagram is not just about luck, it's a result of a well-executed plan. While a few Instagram accounts may flourish purely by chance, the majority of successful brands boasting active followings and robust engagement have implemented well-established processes and techniques. We have enjoyed helping many, many small businesses including charities, schools, lifestyle brands and coaches. The one thing that underpins their success on social media is having a plan. A strategy. The core of this and everything you do will always start with understanding your audience (and no - not everyone is your audience).
Start by understanding your audience. Where do they hang out online? What are their preferences? Make sure to take time to delve into your analytics and offline marketing data to get a clear picture of who you're talking to. Everything you do on social media should have your audience at the heart of it.
Take time out to polish up your profile - this is your digital first impression. Think of your Instagram profile as your digital business card. It's the first impression you make, so make it count. A snappy bio packed with SEO keywords, filled-out contact details, and a high-res professional profile image that aligns with your brand are non-negotiables.
Ensure that your social strategy is aligned with your business goals. You need purposeful posting so before you start posting up a storm, ensure your content plan aligns with your broader business goals. Whether it's brand awareness or lead generation, every action should have a purpose. There should be a reason behind everything you do. And that is NOT just selling or on the flip side NOT JUST SELLING! It's about building meaningful connections and delivering value.
The key to consistent and efficient posting? A content calendar. Brainstorm content pillars and plan your social content in advance. Not on a last-minute whimsy. With a proper plan, it not only saves you from daily pressure and random knee jerk filler posts but also ensures your content aligns with your business goals AND your audience. If you are quick you can grab yourself our FREE content planner for 2024 here Y&C 2024 SOCIAL MEDIA PLANNER
While Instagram started as a photo-sharing app way back in 2010, it's evolved into a versatile platform in 2024. For success and growth on the platform, explore all various formats, from your main grid feed to engaging and entertaining Reels and Stories. Embrace the diversity Instagram offers, mix up the elements, try a Live, sell on Stories and don’t focus on a Reels only strategy.
The best Instagram marketing strategy is built on knowledge. Luckily, Instagram's Insights provide valuable data on post performance, engagement, and Reel views. In 2024 make sure you use this information to refine your strategy and take your content to new heights. If you are new around here you might also be interested in our Y&C trends for 2024, it’s worth having a read WHAT DOES THE FUTURE OF INSTAGRAM LOOK LIKE IN 2024
Ready to elevate your Instagram game in 2024? We're here to support you every step of the way with our new services. If you realise that you need a strategy, would like some fresh eyes with an audit, a pow-wow brainstorm or an experienced duo who can steer you through Instagram we can help in so many ways. We have some great new services launching in 2024 so if you would like to have a chat about how we can help you please do get in touch here CAN WE TALK?