ten tips to take into the new year
The holiday break is a time for rest and relaxation (well relaxation and a full Christmas house are possibly not always a natural duo but you get the gist!)
It can also be a time of reflection and planning for the year ahead. As a business owner, it's important to take the time to evaluate your goals and strategise for the upcoming year. But coming back from the holiday break can be overwhelming, especially if you feel like you've fallen behind in your work. If you're feeling stuck, here are a few tips to help you get back on track and hit the ground running for 2023.
Some key things you can do to elevate your reach on Instagram as a small business:
Optimise your profile: Make sure that your profile clearly communicates what your business does and includes all relevant contact information. Use relevant keywords in your bio to make it easier for potential customers to find you.
Use relevant hashtags: Use relevant hashtags in your posts to make it easier for people interested in your products or services to find you.
Post consistently: Consistency is key when it comes to building a following on Instagram. Choose a posting schedule that works for you and stick to it. This will help you to build a loyal following and keep your audience engaged.
Use Instagram Stories: Instagram Stories are a great way to connect with your followers in a more personal and authentic way. Share behind-the-scenes glimpses of your business, new products or services, or any other relevant content.
Engage with your followers: Respond to comments and direct messages from your followers to show them that you value their engagement. You can also engage with other users by liking and commenting on their posts, as well as using relevant hashtags to join in on ongoing conversations.
Use Instagram Highlights: Instagram Highlights allow you to feature important or popular posts on your profile permanently. This is a great way to showcase your best content and make it easier for new followers to get to know your business and what it is that you do. Think about your most frequently asked questions or demonstrate your product and services.
Collaborate with other businesses or influencers: Collaborating with others can help to expose your brand to a new audience. Look for opportunities to work with complementary businesses or influencers in your industry to mutually benefit from each other's following.
Use Instagram Insights: Instagram Insights is a built-in analytics tool that can help you understand your audience and track the performance of your posts. Use this tool to identify trends and insights that can inform your content strategy and help you to better understand what your followers want to see from you.
Experiment with different types of content: Don't be afraid to try out different types of content to see what resonates with your audience. This can include posts featuring your products or services, behind-the-scenes glimpses of your business, or even personal posts that provide insight into your life and values.
Mix up you content and use all the functionalities of Instagram. Yes Reels are important and video format is here to stay. But there is also so much more to Instagram, try creating some Guides, which will really add value for your audience, go Live - a brilliant way of being authentic and don’t forget that static photos still have their place on the gird.
By following these tips, you can take your Instagram presence to the next level and reach your goals as a small business. Happy new year and happy posting!