strategy and audits
Strategy
All too often businesses are left floundering around on the choppy seas of social media. Sound familiar?
Where are my target customers and how do I find them?
What, when, how and where do I post?
How do I know if my strategy is a success?
A good social media strategy plays a significant role in the overall sales and marketing strategy of your business. It enables you to empower your social media channels, gives you clarity and insight to help you grow your business.
Done-for-you Social Media Strategy
Following an initial call to understand your business and your goals and objectives we go away to work on your bespoke strategy.
What do we create in your bespoke strategy?
A full audit on current social activity
Objective and KPI setting for future socials
Outline two/three detailed target audience personas
Tone of voice planning
Content planning & pillars
Bespoke content plan for one month
Hashtag package
Influencer mapping
Devise ideas/hooks/motivation for winning campaigns
We supply you with a user-friendly plan, with all the tools for a social media strategy tailored specifically to your business and its unique needs. You will be equipped to implement and run your own campaign and be ready to scale on social.
Investment: £600
Done-with-you Social Media Strategy
We will set up a two-hour video call to talk through the strategy building process.
This will include:
Discuss your business objectives and what you hope to achieve from your social channels
Identify two/three target audience personas
We will recommend which social media channels we think will work best for your business
Determine your brand’s tone of voice
Recommend content pillars
Identify key hashtags you should be using
Give you an example one-week schedule for your chosen platforms
Tips for scheduling
Identify competitors and influencers for your brand
Discuss ways to boost engagement
Following the phone call, we will provide a written summary of everything we have discussed, and you will be ready to implement your strategy.
Investment: £300
audit
You’ve been running your own social media but not sure if you’re on track yet? You know the importance of a social media strategy, you have a clear plan for your brand but have you ever delved right in to check everything is going as it should?
If not, it’s time for an audit.
A social media audit is basically the process of reviewing what’s working, what’s failing and what could be improved. It involves looking at the granular, the metrics and the nitty gritty!
Why have one pair of eyes sussing your audit out when you could have two for the same price? We offer in depth audits to help small businesses reassess where they are excelling and where they could improve. This helps identify what you should be doing more of and what could with a bit more attention.
You will get a report with these details, which we talk through on a one-hour call.